L. L. Bean products are known to be rugged, outdoorsy, tough, athletic, and dependable. Because the company has worked very hard to establish these thoughts in the minds of consumers and has spent large sums of money to make sure that their products maintain the favorable L. L. Bean reputation, L. L. Bean has achieved brand ________ with its products.

Question

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Brand equity refers to the value associated with a company's brand name, and L. L. Bean has invested heavily in building and maintaining a positive brand image. This has resulted in consumers perceiving L. L. Bean products as rugged, outdoorsy, tough, athletic, and dependable, which in turn adds value to the brand and helps drive sales.

L L Bean Products Are Known to Be Rugged, Outdoorsy, Tough