It is common for companies to divide up their consumers along lifestyle dimensions and label these groups with terms such as "Geek Chic Guy" or "Whole Foods Woman."

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This statement is true. Companies often use demographic and lifestyle characteristics to categorize their customers and market to them more effectively. This approach is known as consumer segmentation. It is common for companies to give these consumer groups catchy labels like "Geek Chic Guy" or "Whole Foods Woman."

It Is Common for Companies to Divide Up Their Consumers