The World Gold Council recently launched the "Lost Ring Hunt" with a billboard in Times Square announcing that a woman lost her gold wedding band. Viewers of the ad are encouraged to follow Twitter to discover clues that will help them find the lost ring. The first person to identify the location of the ring will win a cash prize and a trip to New York City. The "Lost Ring Hunt" is an example of a(n) ________.

Question

Quizplus · Accepted Answer

The "Lost Ring Hunt" is an example of an alternate reality game, which uses clues and puzzles to engage participants in a real-world game that blurs the line between reality and fiction. Participants must use their problem-solving skills to solve the clues and find the hidden object, in this case, the lost wedding ring.

The World Gold Council Recently Launched the "Lost Ring Hunt