Public hearings are being held to discuss whether a new nuclear power plant should be built. An expert on nuclear plants testifies that modern safeguards make the plant secure from dangerous accidents. A local woman states that she knows nothing about nuclear power, but the idea of having a plant nearby frightens her and her children. Which of the two parties has the most immediate ability to change attitudes of the audience? Considering the sleeper effect, what will likely happen over time?
A) The expert will have the most ability to change attitudes, and his influence will be maintained even weeks later.
B) The expert will have the most ability to change attitudes, but his influence will decrease over time as the woman's argument gains force.
C) Because the local woman is most like the other people in the meeting, her opinion will have the most immediate influence, but over time the expert's opinion will gain force.
D) The woman's opinion will be more likely to influence the audience initially, and her influence will extend into the future.

Question

Quizplus · Accepted Answer

The expert's testimony is likely to have the most immediate impact due to his authority and knowledge. However, over time, the sleeper effect suggests that the audience may remember the woman's emotional appeal more, causing her argument to gain influence.

Public Hearings Are Being Held to Discuss Whether a New