________ is the conscious designing of retail space and its various dimensions to evoke certain effects in buyers.
A) Pretailing
B) Atmospherics
C) Market-landscaping
D) Store image

Question

Quizplus · Accepted Answer

Atmospherics refers to the intentional use of design elements such as lighting, music, scent, and layout to influence the mood and behavior of shoppers in a retail space. Pretailing refers to the marketing activities that take place before a product launch, market-landscaping is not a commonly used term in retail, and store image refers to the overall perception and reputation of a retail brand.

________ Is the Conscious Designing of Retail Space and Its