One of the most important in-store factors is the salesperson. This influence can be understood in terms of ________ theory, which stresses that each participant gives something to the other and hopes to receive something in return.
A) gestalt
B) exchange
C) gemba
D) satisfaction/dissatisfaction

Question

Quizplus · Accepted Answer

Exchange theory stresses that each participant gives something to the other and hopes to receive something in return.

One of the Most Important In-Store Factors Is the Salesperson