Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its ________.

Question

Quizplus · Accepted Answer

The description of the store's atmosphere, lighting, and music all point to the concept of atmospherics, which is the use of sensory and environmental stimuli to create a positive shopping experience. Therefore, B is the best choice.

Julie Morgan Loves to Go into Springer's Old Country Gifts