If a consumer admires the qualities of another person and copies his or her behaviors,the person that is copied is said to have ________ power.
A) referent
B) informational
C) legitimate
D) coercive

Question

Quizplus · Accepted Answer

Referent power comes from a person's charisma, likability, and admiration. When someone copies another person's behavior because they admire them, the person being copied has referent power over them.

If a Consumer Admires the Qualities of Another Person and Copies