A group composed of people that the consumer actually knows is called a(n) ________ reference group.
A) aspirational
B) tribal
C) membership
D) networked

Name: A group composed of people that the consumer actually knows is called a(n) ________ reference group. A) aspirational B) tribal C) membership D) networked
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Question

Quizplus · Accepted Answer

A membership reference group consists of people that the consumer actually knows, such as family, friends, and coworkers, influencing the consumer's attitudes or behavior.

A Group Composed of People That the Consumer Actually Knows