Political candidates who get the most media coverage are more likely to win elections because of the effect of ________ in determining one's set of referents.
A) propinquity
B) mere exposure
C) group cohesiveness
D) reference bias

Question

Quizplus · Accepted Answer

Mere exposure refers to the phenomenon where the more we are exposed to something, the more we tend to like it or develop a preference for it. In the context of political candidates, the more they are covered by the media, the more exposure they receive and the more familiar they become to voters. This familiarity can lead to a greater likelihood that voters will choose them on election day.

Political Candidates Who Get the Most Media Coverage Are More