Which form of reference group influence is most associated with the following situation? Carl knows that Bert has had experience with various types of motor oils because Bert is a mechanic for a large Cadillac dealership. Carl asks Bert to compare his brand against Quaker State. Bert tells Carl that Quaker State can't be beat for performance and durability.
A) coercive influence
B) informational influence
C) utilitarian influence
D) value-expressive influence

Question

Quizplus · Accepted Answer

In this situation, Carl is seeking information about different types of motor oils, and Bert is providing him with information and an opinion based on his experience as a mechanic. This is an example of informational influence, where a person seeks out information or advice from someone who is perceived to have expertise or knowledge in a particular area. Bert's opinion carries weight because of his experience with motor oils, making him a reference group for Carl in this situation.

Which Form of Reference Group Influence Is Most Associated with the Following