A number of specific decision roles are played when a collective decision must be made. The person who brings up the idea or need is the ________.
A) initiator
B) gatekeeper
C) influencer
D) buyer

Question

Quizplus · Accepted Answer

The initiator is the person who brings up the idea or need for a collective decision to be made. The gatekeeper controls the flow of information, the influencer has the power to affect the ultimate decision, and the buyer is the person who ultimately makes the purchase decision.

A Number of Specific Decision Roles Are Played When a Collective