American society is shifting from a mass culture, in which many consumers share the same preferences, to a diverse culture in which consumers have almost an infinite number of choices.

Question

Quizplus · Accepted Answer

The rise of digital media, globalization, and increased individualism have contributed to a shift from a homogenous mass culture to a more fragmented and diverse culture, where consumers have access to a vast array of choices tailored to their specific preferences and interests.

American Society Is Shifting from a Mass Culture, in Which