Which form of relationship between product and customer is most at risk of the consumer switching to a different brand or product?
A) Self-concept attachment
B) Nostalgic attachment
C) Interdependence
D) Love

Question

Quizplus · Accepted Answer

Interdependence refers to a situation where the consumer relies on the product, but the relationship is not strong enough to prevent switching to a different brand or product. Interdependence involves a functional need or requirement, and customers may switch to another brand or product if they find a better fit or value. In contrast, self-concept attachment, nostalgic attachment, and love are more emotional or personal connections between the customer and the product, which are less likely to be influenced by external factors or competitive offerings.

Which Form of Relationship Between Product and Customer Is Most