Which of the following is the best tool for consumer activists to use in efforts to make the public aware of unethical or questionable marketing behavior?
A) Web 2.0
B) B2C e-commerce
C) Economics of information
D) Compulsive consumption

Question

Quizplus · Accepted Answer

Web 2.0 refers to interactive online platforms that allow users to create and share content. Consumer activists can use social media platforms, blogs, and other Web 2.0 tools to raise awareness of unethical or questionable marketing behavior. These tools allow activists to reach a broad audience quickly and easily and can help to mobilize public support for change. B2C e-commerce, economics of information, and compulsive consumption are not as directly relevant to this issue.

Which of the Following Is the Best Tool for Consumer