Julie Morgan loves to go into Springer's Old Country Gifts. It always smells like a field of spring flowers. The lighting gives all the products a warm glow, and the mood music is just perfect for casual browsing. After her visit to the store, Julie is always in a better mood. Springer's Old Country Gifts has attracted Julie with its ________.

Question

Quizplus · Accepted Answer

Springer's Old Country Gifts has attracted Julie with its atmospherics, which refers to the physical elements of a store designed to create certain effects in buyers, such as mood enhancement through smell, lighting, and music.

Julie Morgan Loves to Go into Springer's Old Country Gifts