Which of the following is an example of utilitarian influence?
A) An individual seeks information about various brands from a professional.
B) An individual's decision to purchase a particular brand is influenced by the preferences of family members.
C) An individual feels that the purchase of a particular brand will enhance the image others have of her.
D) An individual seeks brand-related knowledge and experience from friends, neighbors, colleagues, and relatives who have reliable information about the brand.

Question

Quizplus · Accepted Answer

Utilitarian influence occurs when an individual's decision is influenced by the expectations or preferences of others, such as family members, in order to gain approval or avoid disapproval.

Which of the Following Is an Example of Utilitarian Influence