Jeff had collected a nice wardrobe before graduating from college.All of his friends considered him "well dressed." After the first day at his new job,however,Jeff immediately went out and replaced most of his clothes with what was considered to be professional dress clothing.Jeff had just experienced the power of a new ________.
A) reference group
B) information cascade
C) avoidance group
D) brand community

Question

Quizplus · Accepted Answer

Jeff's friends were his reference group before he started his new job. However, once he entered a new social context (his new job), his reference group changed and he felt the need to conform to the professional dress standards of that new group.

Jeff Had Collected a Nice Wardrobe Before Graduating from College