Groups maintain fundamental standards of conduct through normative influence.

Question

Quizplus · Accepted Answer

Normative influence refers to the influence that others have on our behavior because we want to fit in with them, be accepted by them, or avoid their disapproval. In groups, norms are established to define what is acceptable behavior and often enforced through social sanctions. Thus, groups maintain fundamental standards of conduct through normative influence.

Groups Maintain Fundamental Standards of Conduct Through Normative Influence