Mary Nabholz travels the same way to work every day.She notices advertisements in store windows when the ads first go up.However,after a few days,Mary no longer pays any attention to these ads because they have become familiar.Which of the following is affecting Mary's response to the ads?
A) Perceptual vigilance
B) Perceptual defense
C) Contrast
D) Adaptation

Question

Quizplus · Accepted Answer

Mary's response to the ads is affected by adaptation, which is the gradual decrease in attention to a stimulus over time as it becomes more familiar. This is why Mary no longer pays attention to the ads after a few days. Perceptual vigilance and defense refer to the biased attention and avoidance of certain stimuli, respectively, and contrast refers to the visual difference between two stimuli. None of these factors are affecting Mary's response in this scenario.

Mary Nabholz Travels the Same Way to Work Every Day