Which term refers to the bittersweet emotions that arise when a consumer views the past with happiness and sadness?
A) Chunking
B) Nostalgia
C) Spontaneous recovery
D) A schema

Question

Quizplus · Accepted Answer

Nostalgia refers to the mixed emotions of happiness and sadness that arise when a consumer looks back on past experiences. Chunking refers to the process of breaking down information into smaller, more manageable units. Spontaneous recovery refers to the reappearance of a response that had been extinguished. A schema is a mental framework or model used to organize and interpret incoming information.

Which Term Refers to the Bittersweet Emotions That Arise When