When a consumer has a powerful emotional reaction to a song or photos,this is called ________.
A) measured recall
B) memory recall
C) spontaneous recall
D) all of the above

Question

Quizplus · Accepted Answer

The term "spontaneous recall" refers to a situation where a consumer remembers a brand or product without any prompting, often due to a powerful emotional reaction to an advertisement or other marketing material. Measured recall and memory recall are not as relevant to this specific scenario.

When a Consumer Has a Powerful Emotional Reaction to a Song