Susan selects and runs her focus groups carefully.She wants to make sure that each focus group member provides meaningful information for her research purpose.As she is examining potential focus group candidates,she notices that three men and two women seem to provide "yes" answers regardless of what she asks them.They seem to want to be on the focus group very badly and appear eager to be "good subjects." If Susan follows prudent testing methodology,she should reject these test subjects in order to avoid the possibility of which of the following?
A) Stimulus generalization
B) Order bias
C) Response
D) Spontaneous recovery

Question

Quizplus · Accepted Answer

The three men and two women who provided "yes" answers regardless of the questions asked are likely to be responding in a biased or insincere manner. This is referred to as response bias, where individuals provide responses that are not truthful or accurate. Including such subjects in a focus group can lead to misleading or unreliable data. Hence, Susan should reject such candidates to avoid response bias. Stimulus generalization refers to a tendency to respond to a similar stimulus in the same way as the original stimulus. Order bias occurs when the order of questions affects participants' responses. Spontaneous recovery refers to a temporary increase in the response rate after a period of inactivity. None of these are relevant in this scenario.

Susan Selects and Runs Her Focus Groups Carefully