In its advertising,an automobile company emphasizes the fuel economy,safety rating,and resale value of its car.The company is trying to appeal to which of the following consumer needs?
A) Sentiment needs
B) Biogenic needs
C) Hedonic needs
D) Utilitarian needs

Question

Quizplus · Accepted Answer

The advertisement emphasizes practical features such as fuel economy, safety rating, and resale value, which indicate that the company is trying to appeal to the utilitarian needs of consumers who are looking for a functional and efficient car. Biogenic needs are related to physical survival, sentiment needs involve emotional desires, and hedonic needs are associated with sensory and pleasure-seeking experiences, none of which are directly addressed in the advertisement.

In Its Advertising,an Automobile Company Emphasizes the Fuel Economy,safety Rating,and