If a consumer were to pursue products and services that seemed to alleviate loneliness, such as playing team sports, going to a bar, and/or shopping in busy malls, the consumer would be expressing a need for ________.
A) achievement
B) affiliation
C) power
D) uniqueness

Question

Quizplus · Accepted Answer

The activities mentioned (playing team sports, going to a bar, shopping in busy malls) are social in nature and aim to connect with others, which aligns with the need for affiliation. This need is about building relationships and feeling a sense of belonging.

If a Consumer Were to Pursue Products and Services That