The theory of cognitive dissonance is based on the premise that people have a need for order and consistency in their lives and that a state of tension is created when beliefs or behaviors conflict with one another.

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Cognitive dissonance theory, proposed by Leon Festinger in 1957, suggests that individuals experience psychological discomfort or dissonance when their beliefs, attitudes, or behaviors are inconsistent with each other, leading them to seek resolution to reduce the dissonance.

The Theory of Cognitive Dissonance Is Based on the Premise