When M&M's put consumers' names and faces on their candy, this is an example of ________.
A) mass marketing
B) mass consumer needs
C) mass customization
D) mass distribution

Question

Quizplus · Accepted Answer

Putting consumers' names and faces on their candy is an example of mass customization, which allows for personalized products while still being produced in large quantities.

When M&M's Put Consumers' Names and Faces on Their Candy