The local Harley-Davidson motorcycle outlet has special events on Saturday mornings that involve vintage bikes exhibitions and free goods.Some people travel more than 100 miles on their Harleys to be there almost every Saturday.The motorcycle outlet's marketing approach is successful because Harley-Davidson has become a ________ product.

Question

Quizplus · Accepted Answer

The mention of people traveling long distances on their Harleys to attend the special events on Saturday mornings and the description of the marketing approach as "successful" suggest that Harley-Davidson has developed a cult following among its customers.

The Local Harley-Davidson Motorcycle Outlet Has Special Events on Saturday