Consumer researchers have adapted some of Sigmund Freud's ideas. In particular, his work highlights the potential importance of ________ that influence(s) our purchases.
A) rational thinking
B) unconscious motives
C) conscious motives
D) deviant behaviors

Question

Quizplus · Accepted Answer

Freud's theories emphasize the role of unconscious motives in influencing human behavior, which includes consumer choices and purchases.

Consumer Researchers Have Adapted Some of Sigmund Freud's Ideas