An advertisement emphasizes that if a consumer uses a certain deodorant,he or she will not offend other people and will not cause problems in the workplace because of "bad body odor." What part of the Freudian system is this ad appealing to?
A) The id
B) The superego
C) The archetype
D) The ego

Question

Quizplus · Accepted Answer

This advertisement is appealing to the superego, which is the part of the Freudian system that represents the internalization of societal and cultural norms and values. The ad is suggesting that using this deodorant will prevent the consumer from causing offense or problems in the workplace, which aligns with the superego's focus on social norms and expectations.

An Advertisement Emphasizes That If a Consumer Uses a Certain