Norma Shields is a researcher investigating lifestyles of the rich and famous.This week she is examining her target audience's views on food,the media,fashion,and recreation.Which of the AIO categories does Norma seem to be working on now?

Question

Quizplus · Accepted Answer

Norma is examining her target audience's views on food, the media, fashion, and recreation, which all fall under the category of interests. AIO stands for Activities, Interests, and Opinions, so while Norma may also gather information on her target audience's activities and opinions, her current focus appears to be on their interests. Demographics refers to the characteristics of a population, such as age, income, and education level, and is not the category being addressed in this scenario.

Norma Shields Is a Researcher Investigating Lifestyles of the Rich