M&M allows consumers to put names and works on their candy,this is an example of ________.
A) product personalization
B) brand personality
C) personality traits
D) extroversion personality

Question

Quizplus · Accepted Answer

Product personalization refers to the ability of a company to customize or personalize a product or service to meet the needs or preferences of individual customers. M&M's offering to put names and words on their candy is an example of product personalization. It allows consumers to create a unique and personalized product that they can enjoy and share with others.

M&M Allows Consumers to Put Names and Works on Their