What form do psychographic studies take?
A) Lifestyle profile
B) Product-specific profile
C) General lifestyle segmentation
D) All of the above

Question

Quizplus · Accepted Answer

Psychographic studies can take various forms, depending on the specific purpose of the research. A lifestyle profile examines the attitudes, values, interests, and activities of the target audience, typically for a broader marketing strategy. A product-specific profile focuses on consumer behavior related to a particular product, such as purchasing decisions or product usage. General lifestyle segmentation identifies distinct groups within a population based on shared characteristics, such as personality, values, or behaviors. Since all three options are valid forms of psychographic studies, the answer is D - all of the above.

What Form Do Psychographic Studies Take