The ________ hierarchy of effects assumes the consumer does not initially have a strong preference for one brand over another. Instead, a consumer acts on the basis of limited knowledge and then forms an evaluation only after the product has been purchased or used.
A) experiential
B) habitual
C) low-involvement
D) standard learning

Question

Quizplus · Accepted Answer

The low-involvement hierarchy of effects model is based on the idea that consumers often make a purchase decision without much thought or deep evaluation, especially for products that are inexpensive or carry a low risk. In such cases, the consumer's initial lack of strong brand preference leads to a purchase based on limited information, and only after using the product does the consumer form an opinion or evaluation of it.

The ________ Hierarchy of Effects Assumes the Consumer Does Not