Researchers have added to the original Fishbein multiattribute model. The name of this extended-Fishbein model is the ________.
A) linked Fishbein model
B) theory of reasoned action
C) Phillips approach
D) subjective norm model

Question

Quizplus · Accepted Answer

The extended version of the original Fishbein multiattribute model is known as the Theory of Reasoned Action. This model incorporates behavioral intentions, subjective norms, and attitude toward the behavior to predict behavior.

Researchers Have Added to the Original Fishbein Multiattribute Model