According to a major study of more than 1,000 commercials,the single most important factor in whether a commercial will be persuasive is whether the communication ________.
A) stresses a unique attribute of benefit of the product
B) employs a sexual symbol or suggestion
C) provides specific price information
D) features a credible spokesperson

Question

Quizplus · Accepted Answer

The study found that emphasizing a unique attribute or benefit of the product was the most important factor in persuasion, meaning that the commercial needs to communicate what makes the product stand out and why it is valuable to the consumer. The other options may have some impact on persuasion, but they were not found to be the most important factor.

According to a Major Study of More Than 1,000 Commercials,the