A company wants to persuade a customer to buy its products.If the consumer has a high degree of involvement with products that are sold by the company,what route to persuasion will the company most likely take?
A) A parallel route
B) A peripheral route
C) A circular route
D) A central route

Question

Quizplus · Accepted Answer

When a consumer has a high degree of involvement with a product, the central route to persuasion is most effective. This route involves presenting detailed information, rational arguments, and convincing evidence to the consumer in order to persuade them to make a purchase. The central route is most effective when a consumer is highly motivated to process the information and make a decision based on logic and empirical evidence.

A Company Wants to Persuade a Customer to Buy Its