Evaluative criteria are the dimensions used to judge the merits of competing options.
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Q3: The first step in the consumer decision-making
Q4: What is an evoked set?
Q5: Decisions driven by our emotional responses to
Q6: According to _, we evaluate the effort
Q7: A bucket in consumer decision making is
Q9: A customer buying an unfamiliar product that
Q10: Self-regulation refers to a person's efforts to
Q11: Shortcuts are considered heuristics, or "mental rules-of-thumb"
Q12: The first step in consumer decision making
Q13: The first step in the cognitive decision-making
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