A consumer who buys the same brand over and over again exhibits ________.
A) staple purchasing
B) rational purchase
C) customization
D) brand loyalty

Name: A consumer who buys the same brand over and over again exhibits ________. A) staple purchasing B) rational purchase C) customization D) brand loyalty
Brand: Quizplus
Rating: 4.8 (39 reviews)

Question

Quizplus · Accepted Answer

Brand loyalty refers to a consumer's consistent preference for one brand over all others, often leading to repeated purchases of the same brand.

A Consumer Who Buys the Same Brand Over and Over