What is a major distinction between customers who purchase a product because they are brand loyal and those who purchase by inertia?
A) The cost of the product
B) The social risk of the product
C) Whether the purchase is made after a compensatory or noncompensatory decision process
D) Whether the customers hold a very positive or weak attitude toward the product

Question

Quizplus · Accepted Answer

Brand loyal customers hold a very positive attitude towards the product, while those purchasing by inertia have a weak attitude and buy out of habit without strong preference.

What Is a Major Distinction Between Customers Who Purchase a Product