Kodak's marketing team identifies a group of people who are most likely to use the company's new digital photo technology and create advertisements specifically for them. In a communications model, these individuals are:

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The people identified by Kodak's marketing team are the receivers in the communications model, as they are the ones who will receive the advertisement and hopefully respond to it by purchasing the new digital photo technology. The senders would be Kodak's marketing team who created the advertisements, the decoders would be the individuals who interpret the message, and "subjects" is not a commonly used term in this context.

Kodak's Marketing Team Identifies a Group of People Who Are