In the marketing mix, where does integrated marketing communications belong?

Name: In the marketing mix, where does integrated marketing communications belong?
Brand: Quizplus
Rating: 5.0 (54 reviews)

Question

Quizplus · Accepted Answer

Integrated marketing communications refers to the various promotional tools and techniques used by a company to communicate with its target audience. This includes advertising, public relations, personal selling, sales promotion, and direct marketing. Therefore, it belongs under the promotion element of the marketing mix.

In the Marketing Mix, Where Does Integrated Marketing Communications Belong