When brand parity exists, consumers base purchases on:

Question

Quizplus · Accepted Answer

When brand parity exists, consumers base their purchases on price, availability, and promotions or other criteria rather than on factors like advertising effectiveness, social media comments, brand equity, retail store location, or information found on the internet or on social media. This is because all brands in the market are perceived to be similar in terms of quality, features, and benefits, and therefore, consumers choose the product that offers the best value for money or meets their specific needs or preferences.

When Brand Parity Exists, Consumers Base Purchases On