The explosion of digital media has led many companies to shift media expenditures from traditional media to price discounts.

Question

Quizplus · Accepted Answer

The statement suggests that companies are shifting media expenditures to price discounts as a result of the explosion of digital media, which is not necessarily true. While companies may be reallocating their media budgets to focus more on digital channels, this does not automatically mean that they are reducing their advertising spend and resorting solely to price promotions. Each company's strategy will vary depending on their goals and target audience.

The Explosion of Digital Media Has Led Many Companies to Shift