Susan researched the internet for information about the best brands of stereos. She has also visited the Best Buy retail store. This is an example of retailers holding more channel power.

Question

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This is not an example of a retailer holding more channel power, as Susan is the one doing the research and gathering information. Retailers would hold more power if they were able to dictate the terms of their relationship with manufacturers and suppliers, such as setting prices or controlling distribution.

Susan Researched the Internet for Information About the Best Brands