The Word of Mouth Marketing Association provides all of the following guidelines for companies that want to generate word-of-mouth communications through its employees, agency employees, or brand sponsors except be honest:
A) about the relationship the person has with the company, agency, and consumers.
B) about the type and level of compensation they are receiving.
C) in the opinion they present.
D) about identifying who they are.
Correct Answer:
Verified
Q1: In buzz marketing programs, brand ambassadors or
Q2: Buzz, or word-of-mouth, marketing can be generated
Q4: The alternative marketing program that emphasizes consumers
Q5: Each of the following statements is true,
Q6: Companies normally select brand ambassadors for buzz
Q7: In terms of generating buzz, brand evangelists
Q8: Forms of alternative marketing include each of
Q9: Forms of alternative media programs include each
Q10: Buzz marketing is also known as:
A)guerilla marketing.
B)lifestyle
Q11: In a buzz marketing program, the ideal
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