The concept of guerilla marketing was created by:
A) Jay Livingstone.
B) Conrad Hilton.
C) the Marlboro company and Philip Morris.
D) Jay Conrad Levinson.
Correct Answer:
Verified
Q28: Which is associated with guerilla marketing rather
Q29: When generating buzz about a product, research
Q30: Lifestyle marketing:
A)emphasizes consumers passing along information about
Q31: The first step in guerilla marketing is
Q32: Each of the following is a reason
Q34: A paintball "cat shoot" (at a painting
Q35: In stealth marketing programs, brand ambassadors show
Q36: Buzz marketing works because consumers:
A)receive information that
Q37: Buzz marketing can be compared to a
Q38: Guerilla marketing:
A)emphasizes consumers passing along information about
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