Setting up a booth at a minor league baseball game or at a July 4th street celebration to provide free samples, offer coupons and sell products is an example of:
A)traditional advertising.
B)lifestyle marketing.
C)advocate programs.
D)buzz marketing.

Question

Quizplus · Accepted Answer

This is an example of lifestyle marketing, where a brand integrates itself into the lifestyles of potential customers through events or activities that align with their interests or celebrations, like a baseball game or a July 4th event, to create a more authentic connection.

Setting Up a Booth at a Minor League Baseball Game