A furniture store setting up a special display of massage chairs at a children's soccer tournament is an example of:
A)generating leads.
B)developing a unique market niche.
C)lifestyle marketing.
D)creating a clearly defined product.

Question

Quizplus · Accepted Answer

This is an example of lifestyle marketing, as the furniture store is targeting a specific lifestyle or activity (parents and families at a children's soccer tournament) to market a product that fits into the relaxation and comfort aspect of that lifestyle.

A Furniture Store Setting Up a Special Display of Massage