
Having company employees or employees of a company's advertising agency pose as customers to generate buzz marketing is an effective strategy.
Correct Answer:
Verified
Q73: Buzz marketing works because people trust someone
Q74: An effective buzz marketing strategy may involve
Q75: During the infection stage of buzz marketing,
Q76: Guerilla marketing involves using traditional marketing tools
Q77: Some marketers view stealth marketing as a
Q79: Guerilla marketing programs are designed to obtain
Q80: The Word of Mouth Marketing Association encourages
Q81: Experiential marketing typically involves direct response marketing
Q82: The biggest surge in the popularity of
Q83: What is guerilla marketing? How is it
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